CMH offers new course on storytelling

16 May 2019
The Center for Media & Health organized a new one-day NSPOH-course on storytelling and narrative communication methods on 14 May.

At the heart of popular culture, storytelling is a low-threshold method to create awareness for health themes among target audiences who are often ignored by regular informational messages. But what exactly is meant by 'storytelling'? During the module, Martine Bouman and Roel Lutkenhaus illustrated various forms of storytelling and narrative communication methods and showed how they can be used by health organizations to engage with various target audiences.
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