Our core team

The CMH works with a core team. Experienced project managers / consultants and researchers with different backgrounds, specialties and talents. And should it be necessary to supplement our talents, we have an extensive network of reliable and competent partners.

Meet our team and her many talents.
  • Prof. Dr. Martine Bouman
    Scientific Director
    Martine Bouman (PhD) is the Scientific Director and Founder of the Center for Media & Health in Gouda, the Netherlands and holds the Special Chair Entertainment Media and Social Change at the Erasmus University Rotterdam, Erasmus Research Centre for Media, Communication and Culture (ERMeCC), the NetherlandsMartine Bouman has been a pioneer in the field of the Entertainment-Education (EE) strategy since 1985. 

    Read more... »
  • Drs. Hester Hollemans
    Program Manager
    Hester Hollemans (Drs) is program manager at the Center for Media & Health (CMG). In 2008 she successfully completed her master studies Communication at the University of Amsterdam. For her master's thesis ‘Laughter is healthy’ she did research on the functioning of the Entertainment-Education Strategy in a comedy series. Since she completed her studies, she is working at the CMH and using her knowledge in the development and implementation of various CMH media projects such as UP2U, Tips for Scripts and Sound Effects.
    Read more... »
  • Dr. Sarah Lubjuhn
    Research Fellow
    Sarah Lubjuhn (PhD) is Research Fellow and focuses on research and strategic issues at the Center for Media & Health. In 2012 she received her PhD and published her thesis "The Bait must be attractive to the Fish and not to the Fisherman: Entertainment-Education Collaborations between Professionals in the Sustainability and the Television Field" at the Institute for Communication Studies at the University of Duisburg-Essen.

    Read more... »
  • Roel Lutkenhaus
    PhD Candidate
    Roel Lutkenhaus (MSc.) is a PhD candidate at the Center for Media & Health and the Erasmus University Rotterdam. He researches the effects of interactive storytelling in Education-Entertainment (EE) on a health-related behavior, focusing on new formats, strategies, and technologies.

    Read more... »