CMH publishes article in the Encyclopedia of Health Communication (Sage Publications)

17 June 2014
Recently, the Encyclopedia of Health Communication  published an article by CMH director Dr. Martine Bouman about “Entertainment-Education in Western Settings”.  The Encyclopedia, published by Sage Publications, is edited by Prof. Dr. Teresa L. Thompson, University of Dayton.
Nearly 600 original articles are organized A-to-Z within a three-volume set to provide comprehensive coverage of the Health Communication field, including such topics as Health Campaigns, Entertainment-Education, Media Content, Public Health Communication, Evaluation of Health Intervention, Community Health Issues and many more.

Please find in the following paragraph a short summary:
From the dynamics of interpersonal communication between health professionals and clients to global command-and-control during public health emergencies that cross international borders, the field of health communication bridges many disciplines and involves efforts from the micro to the macro. It involves navigating personal, cultural, and political complexities and an ability to distill complex technical science into quickly and easily understood terms for ready distribution by the mass media--or to an individual patient or to the parent of an ailing child. 
Despite an abundance of textbooks, specialized monographs, and academic handbooks, this is the first encyclopedic reference work in this area, covering the breadth of theory and research on health communication as well as their practical application.

If you want to access more information about the Encyclopedia of Health Communication click here.

If you want to download the article of Martine Bouman about “Entertainment-Education in Western Settings” please click here.

Picture: Sage Publications
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