Media training: Show Talk Act

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Media training: Show Talk Act

The Center for Media & Health (CMH) designs tailor-made media trainings on visual communication based on the “Show, Talk, Act” (STA) methodology, as developed by CMH. The objectives of the STA method are that participants learn to film their daily lives, projects, and research. They are then trained to edit their work to short video clips. The video clips are shown (Show) to peers and used as discussion starters (Talk), resulting in concrete tips for daily practice (Act). Participants learn to think and act visually.

CMH has, for example, developed tailor-made media trainings for:

Parents of young children
Parents of young children have been invited to film healthy lifestyle moments at home with their children. The film fragments are edited to short video clips to inspire other parents with young children (Show), facilitate discussion (Talk) and exchange tips about parenting situations and healthy lifestyles while guided by a coach (Act). One parenting coach said that, “​Working with images makes parents aware that they can act as a positive role model for their children. Furthermore, it breaks the taboo of talking with other peers about parenting problems.”

Municipalities
CMH designed a media training for project leaders to stimulate integral health policies within municipalities. They were trained to film integral health interventions within the municipality and edit them to 2-3 minute videos. These short video clips were used to (1) stimulate agenda setting among various stakeholders within the municipalities and (2) exchange experiences about different approaches for creating an integral health policy.

Researchers
At the request of the Faculty of Archaeology of the Leiden University, CMH designed a tailor-made media training for researchers. The following questions were answered during the training: “How can I effectively use film to present my research project?” and “How can I learn to think in images?” The training was used by the archaeological researchers to interest and recruit partners for new projects, convince funders of the importance of supporting their projects, and share their project results during guest lectures and workshops and in social media.

 

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