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News December 14th 2010 December 14th 2010, the Center for Media & Health (CMH) received the Gouden Reiger Award (Golden Heron Award) for its innovative hearing-loss prevention campaign Sound Effects. The herons are given to excellent projects that reach specific target groups with audiovisual and interactive media. The nominees are judged by a jury of media and communication professionals. The projects have to be non-commercial. At a celebratory meeting in the Dutch Institute for Image and Sound, the Sound Effects campaign was rated best in the ‘cross media’ category.
The Sound Effects campaign was developed and implemented by the CMH in collaboration with the Amsterdam Municipal Health Service . The aim of the cross media campaign is to prevent hearing loss among young adolescents (16-30) who frequently visit discotheques, dance events and other music venues. The message was communicated through different channels: in trendsetting discotheques earplugs were sold with the slogan ‘Go Out, Plug In’ and the groundbreaking internet drama series ‘SOUND’, featuring well-known Dutch soap stars, set the trend for hear-safe clubbing. The series can still be watched at www.sound-soap.nl; the CMH also holds an English subtitled version available for workshops and expert meetings.
December 1st 2010 Sarah Lubjuhn visits the Center for Media & Health
From 22 November to 04 December 2010 Sarah Lubjuhn, PhD Candidate from the University of Duisburg-Essen visits the Center for Media & Health (CMH) to talk with Martine Bouman, her PhD supervisor, as well as the Center team members about her research on Entertainment-Education collaborations in Germany. Sarah Lubjuhn visited the CMH earlier in 2008 to find out how E-E collaborations are implemented in the Netherlands and to learn more about the Centers approach and specific projects as a possible example for the Germany’s E-E collaborations. Her PhD will be published in 2011. November 30th 2010 Unique Entertainment-Education interviews now on dvd The Centre of Media & Health (CMH) has gathered a unique collection of videos over the years. The CMH interviewed and filmed leading media professionals and scientists in the Entertainment-Education area across a ten year period. They talk about their professions and the challenges they have had to face in the Entertainment-Education area during the interviews. The scientists who were interviewed included Everett Rogers, Arvind Singhal, Miguel Sabido, William Brown, Martine Bouman, etc. In addition to the interviews, the DVD also includes some fragments of the Entertainment-Education drama series Soul City, Sexto Sentido, SOUND and Taste of Life. Click here for more information about the DVD (25 min.) and how you can order this unique DVD for € 35,- (excl. delivery charges). View the trailer:
October 21st 2010 Galjaardday: Yes you can! Thursday the 14th of october the yearly event Galjaardday was held for the 8th time. The theme of the day was: ‘Can you change behaviour with government-communication? Yes we can!’. Martine Bouman of the Center for Media & Health attended this day as one of the speakers.
Every year an expert is invited to give the so called: Galjaardreading. This year prof. dr. Henriëtte Prast gave a presentation about behavioureconomy and communication. What can we learn from social psychology and behaviour-economics to achieve a behaviourchange. Martine Bouman presented the practical example ‘SOUND’, an internetseries initiated by the Center of Media & Health to make youngsters aware of the risks of hearing loss by loud music. The Galjaarday is an initiative of the University of applied sciences in Utrecht (center for Communication and Journalism), SRM and Logeion. September 30th 2010 Impression of the Everett M. Rogers Award Ceremony in Los Angeles On september 22nd 2010 Martine Bouman received personally the Everett M. Rogers Award for Achievement in Entertainment-Education in Hollywood. She is the first woman and european who wins this prestigious price. Before the award ceremony she described her pioneering work at a colloquium and several classes at the USC Annenberg School. Martine Bouman: "I experienced this week in Los Angeles as an inspiring and heartwarming period." A photo-impression of the colloquium and award ceremony are presented below as well as the films of the award ceremony and the presentation at the colloquim via You Tube.
September 15th 2010 MINTiFF conference in Berlin: “Don’t think it is only entertainment” Last week (6-9 September) Martine Bouman represented the Center for Media & Health at the MINTiFF conference in Berlin. The MINTiif (Mathematics, Computer Science, Natural Science, Technology and Equal Opportunities in TV Drama Formats) project is funded by the German Federal Education Ministry and the European Social Fund to explore the lack of role models for women on TV in the fields of science, technology, engineering and mathematics. Several international TV-makers and researchers visited the conference. The first picture shows Martin Kaplan from Hollywood, Health & Society and Sean Gesell from Zuckerproductions. Both gave a presentation about the collaboration between science and Hollywood. The second picture shows Miguel Sabido, one of the pioneers in Entertainment-Education. On the third day of the conference Martine Bouman presented: ‘Entertainment-Education: the Dutch Approach’. The presentation was build around a few Dutch Entertainment-Education examples as well as information about the conditions for effective Entertainment-Education.
Martine Bouman wins the Everett M. Rogers Award for Achievement in Entertainment-Education 2010. LOS ANGELES, August 17, 2010 – Dr. Martine Bouman, director of the Center Media & Health in the Netherlands, is the 2010 recipient of the annual Everett M. Rogers Award for Achievement in Entertainment Education. On September 22, she will describe her pioneering work at a noon lunch colloquium at the USC Annenberg School. That evening, she will be recognized as the sixth recipient of the Rogers award at the Writers Guild of America, West in Los Angeles. Seating at the colloquium is limited; email cfelix.usc@gmail.com to reserve.
Dr. Bouman's career is a rare combination of roles as social scientist and educator, designer of EE campaigns, and public policy advocate. Her work has led to television and Internet storylines on public health topics including sex, drugs, alcohol, and the prevention of cardiovascular diseases. Her teaching and research on the effectiveness of EE has led to its formal integration into policy at the Ministry of Health and Welfare and several NGOs in the Netherlands, as well to courses at six universities and to her "Martine Bouman's center is the pre-eminent model for entertainment education in Europe," said Professor Doe Mayer, the Mary Pickford Chair at the USC School of Cinematic Arts and a professor at USC Annenberg. "Her passionate advocacy continues to inspire all of us in the field." Recipients of the Rogers Award are selected by a jury of prominent scholars in the field of health communication. Peter Clarke, former USC Annenberg dean who now holds a joint faculty appointment at USC Annenberg and the Keck School of Medicine at USC, chaired the selection committee. The award will be presented to Dr. Bouman during the eleventh annual Sentinel for Health Awards ceremony, which recognizes exemplary achievements in television storylines that inform, educate and motivate viewers to make choices for healthier and safer lives. The Sentinel for Health Awards are hosted by Hollywood, Health & Society (HH&S), a program of the USC Annenberg School's Norman Lear Center. Funded by the Centers for Disease Control and Prevention, The Bill & Melinda Gates Foundation, the National Institutes of Health, the Office of National Drug Control Policy, Interview with Martine Bouman about Entertainment-Education
July 22nd 2010 Tips for Scripts is online! Tips for Scripts is a project modeled after the success of Hollywood, Health & Society. The project facilitates scriptwriters with so called ‘tip sheets’. A tip sheet contains data about a specific medical or lifestyle problem, a dramatic case example and contact data for content experts. The project has been set up in collaboration with Script-Studio, an Endemol company which provides the majority of scripts for television drama and soap series and with several Dutch national health organizations. You can visit the website at: www.tipsvoorscripts.nl
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The Galjaardday offers a platform for exchanging knowledge and experiences in government-communication. On this day the winners of the Galjaardprice will receive this price for the most innovative, inspiring and proven-effective government intervention. The winning intervention also has to contribute to professionalizing the area of behaviourchange. This year the price is received by the Social work service in Groningen. Their safety-campaign tries to make people more aware about the risks and preparation for a catastrophe. The purpose of the campaign is that habitants prepare themselves a package at home with necessities. 
Presented by the Norman Lear Center, the award honors the late Everett M. Rogers, a former associate dean and the Walter H. Annenberg Professor of Communication at the USC Annenberg School for Communication & Journalism. It recognizes exceptional creativity in the practice of entertainment education (EE) and excellence in research on the use of entertainment to deliver messages aimed at improving the quality of life of audiences around the world. Dr. Bouman, who will also be a guest speaker in USC Annenberg classes, is the first woman to receive the Rogers Award.
