Entertainment-Education “two specialisms, one goal”

Entertainment-Education brings together the best of two worlds. It delivers entertainment with added value.

Media professionals are trained to address large audiences, especially with entertaining formats. However, the media also has a social responsibility, which is now receiving increased attention. Social and health organizations maintain very good contacts with their target groups and have a wealth of content expertise on different subjects at their disposal.

Bringing these two together is obvious, but often harder than expected, as it concerns two totally different working cultures, each with their own rules and practices.

The CMH has the knowledge and expertise to bridge this gap and to create win-win partnerships which will allow both parties to capitalize on their own assets. The CMH is an experienced and acknowledged guide in this field and brings about the best in all stakeholders.